We are pleased to report that Watershed’s 2014 Playable City Award winner Shadowing has been a resounding success as thousands of you turned out to play with your shadows across the streets of Bristol, generating over 100,000 shadows.
Last Friday, 31 October 2014, marked the last day of Shadowing, the winner of this year’s Playable City Award. Over the past six weeks, Bristol residents and visitors have hunted out the clandestine locations of eight ‘enchanted’ street lights, and have played, danced and shaped their shadows over 100,000 times in all corners of the city. The Shadowing streetlights record the movements of pedestrians passing beneath and echo them back as shadows to the next passerby.
Creators, Jonathan Chomko and Matthew Rosier, have been overwhelmed by the public response to the project. “Bristol’s reaction to Shadowing has demonstrated the wonder that can emerge from the most basic elements of our urban environment,” says Matthew. “Our starting point was simple, aiming to augment the presence of those with whom we share our city streets. To see this concept translate into genuine moments of discovery and interaction within entirely unexpected contexts has been an incredible experience and unbelievably rewarding. Thank you for playing Bristol, we wish it could stay!”
The design duo were clear from the outset that they wanted Shadowing to be a project that “lived in the city”, rather than added on more infrastructure. To this end, during their development period at Watershed they focused on creating infrared sensor systems that could be hidden away inside the city’s existing streetlights. This technology allowed them to capture the movements of pedestrians as they passed beneath the lights and then play them back as shadows to the next passer-by, leaving a glimpse of those who walked the same path moments before. If a visitor stepped out of the light to watch for a while, the lamp would begin to ‘dream’, recalling a procession of shadows from earlier visitors.
Bristolians have certainly enjoyed the experience of living with Shadowing and the feedback has been extraordinary – “This used to be a mugging area, but the light has brought people out to play. The muggers don’t come anymore” said one woman, who was walking her dog through the streetlight. Jonathan and Matthew now look forward to touring Shadowing internationally to see what other cities make of their creation.
Jonathan and Matthew now look forward to touring Shadowing internationally to see what other cities make of their creation.
Clare Reddington, Executive Producer of the Award says: “Shadowing has offered us one of the best examples yet of what a Playable City could be – it is a subtle yet effective twist on the city’s existing technology infrastructure but it has given people permission to change how they behave in public; from talking to strangers to staging impromptu dance-offs. We look forward to seeing how people react to Shadowing in cities around the world when it sets off on tour next year.”
Sign up to the playable city mailing list (to the left of this page) or follow us to twitter @PlayableCity to keep an eye on where Shadowing goes next. If you’d like to help to bring Shadowing to your city, contact us on email@example.com
Watershed will launch the third international Playable City Award in January 2015.