Stop, Smile, Stroll is the winner of the 2016 Playable City Award and is now in development.
We travel the city in our own worlds – often disconnected from our surroundings and other people while being saturated with information. Stop Smile Stroll has the ingredients to create a magical moment that would break us free from our individual bubbles while turning information into something to get excited about collectively.
Stop Smile Stroll is a playful intervention at pedestrian crossings that brings strangers together for a serendipitous moment of shared fun while breaking the mundane ‘stop and walk’ routine. The traffic light experience aims to subtly reference important moments of our routine by bringing a twist to them: Daily data, touching on the weather, rush hour, our working hours, traffic, current events and more, will be translated into snippets of recognised songs, images, or phrases – offering food for thought, or simply putting a smile on the pedestrians and drivers’ faces while they wait for the light to turn green.
Pedestrians will press a button to cross the road. When the light goes green for them, sounds, lights, images and other transformations will bring the cross walk to life; encouraging passers by and people in the cars to participate as much as they choose. No matter how much they get involved, they will all have an opportunity for a memorable experience. The transformations will reference local data points, aiming to be relevant to its community.