Yoshihisa Yabuuchi

Working for NEC Corporation, he started his career in business systems marketing. He joined the Headquarters for Promotion of New Business Development in 2014, where his role is to propose new projects that utilise the company’s new technologies. Involved in research and new business development for the company’s Smart City and CSV (Creating Shared Value) projects, he works on schemes that cross industry boundaries and connect with local governmental bodies. In 2016, he transferred to the City of Yokohama local authority on placement to the Policy Bureau, Co-governance and Creation Division. He is involved in developing the city’s co-creation policies and frameworks, and creating PoC (Proof of Concept) with various private sector companies.

He participated in the Playable City Tokyo 2015 programme, drawn to the Playable City call to explore the creative use of technology and the universal language of “play” as a tool to transform cities into places of unexpected interaction. He is a member of the PCT team whose Mischievous Footprints idea was shortlisted for the 2016 Playable City International Award.