Fred is the founder of Fred & Company, dedicated to artistic and interactive projects. He has recently become Professor of Interactive Digital Art at UAL.
Fred Deakin was a founding director of Airside, a small, experienced, innnovative and award-winning media studio, working across graphic design, illustration, digital, interactive and moving image. Their clients included Panasonic, Nokia, BBC and Virgin Atlantic. Fred is also a member of Mercury and Brit Awards nominated electronica band Lemon Jelly.